Author(s): Glenn Hubbard
Real examples. Real companies. Real business decisions. The key questions students of first year economics ask themselves are: Hubbard Microeconomics answers these questions by demonstrating that real businesses use economics to make real decisions every day. Each chapter of the text: opens with a case study featuring a real business or real business situation, refers to the study throughout the chapter, and concludes with An Inside Look news article format which illustrates how a key principle covered in the chapter relates to real business situations or was used by a real company to make a real business decision. Hubbard Microeconomics presents economics as a dynamic, relevant discipline for students. * Chapter opening case studies trigger student interest and demonstrate chapter relevance by connecting economic theory to real business situations. An Inside Look concludes the chapter with a newspaper article format showing students how a key principle taught in the chapter relates to real business situations or was used by a real company to make a real business decision. Making the Connectionpresents relevant, stimulating, and provocative news stories, primarily about business, and aim to reinforce the relevance of economics to students. * Solved problems provide models of how to solve an economic problem by breaking it down step by step. Each Solved Problem includes a problem statement, steps to solve the problem, a graph and a Your Turn feature directing students to related end-of-chapter problems for immediate practice. Let This Happen to Contemporary coverage of economic concepts and policy that impact on businesses and households. Topics covered include water scarcity, petrol prices, internet markets, the technology revolution, competitive and non-competitive markets (organic food, pay TV, Apple Macintosh), and policy for carbon emissions and global warming, just to name a few.